Entrepreneurs Image Of The Print Media Reproduction

Since reforming and opening, people's attitude to the entrepreneur changes a lot. The mass media pays a lot of attention to the entrepreneur. In this process, many problems come around, such as distortion. How do the mass media represent the entrepreneur's image? Is there any bias?Through analyzing the stories in the PEOPLE DAILY and CHINESE ENTREPREUR, this article discusses the problem that how the mass media represents the entrepreneur's image. The writer summarizes the characters and warps in the mass media's representation process; abstracts the representation patterns of these two newspapers; analyses the reasons from politics, economy, the mass media and readers. At the end, the article gives three pieces of countermeasure and advice.The research on entrepreneur's image representation is fresh in china .This article maybe can do something to the press operation and communications reach.