Channel Professional Development And Trends

With the deep develepment of TV innovation, there is a choke point that holds back the development of TV channel professionlization: programs in different channelles tend to be similar. Only innovate the currency profit pattern, actulizing the second sale of medium can the probleme be solved ultimately.Subscription TV is the reality way to prompt channel professionlization, because it is a new kind of commercial pattern and it can bring various kinds of incoming. STV includes analog subscription TV and digital subcription TV. DTV-the producetion of science and technology, is the trend of TV development . It is the technic guarantee to promote channel professionlization. What the difference of foreign country's is our DTV develops under the pattern of subscription from the beginning. STV is DSTV.Around the trend of TV development-channel professionlization, this paper discusses from two aspects: the reality way to prompt channel Professionlization-subcription TV and the technic guarantee to promote channel professionlization-digital subscription TV, emphasesing on problemes of DTV and correspond resolvement. The findings in this paper are valuable to the innovation of China TV digitalize.