| As a distinguished Chinese language TV channel, the Phoenix Chinese Channel has started its telecast for eight years. Many of its notable TV programs and eminent comperes are familiar to the Chinese viewers in the mainland of China, Hongkong, Macao, Taiwan and other parts of the world. The Phoenix Chinese Channel is famous for its novel concept, unique policy and unusual promotion and publicity in managing its television programs. That is why it has become a model for its counterparts in the mainland of China to follow.Jiangsu News Comprehensive Channel is a product turned out in such a situation where China has entered the WTO and Jiangsu television broadcast circle seeks a way out for self-enhancement and leaping-over development. It was founded three years ago through property reorganization and integration. It has been telecasting many quite popular and famous programs. It serves as a "cardiac stimulant" for Jiangsu television broadcast circle to become nationwide famous. Moreover, it opens up a window of information and friendship for the open-to-the-outside-world policy of Jiangsu province.The Phoenix Chinese Channel and Jiangsu News Comprehensive Channel are both satellite television channels for telecasting news programs, talk programs and entertainment programs. This enables the author of this thesis to have a foundation to make a comparison between their services. This thesis tries to sum up some experience and inspiration through comparing and analyzing a number of well-known programs offered by these two channels. Meanwhile, it hopes to provide necessary ways and means for further development of Jiangsu television service. |
