A Study On The Modeling Of CCTV 's Speech

<Voice> is a program which was broadcast in China Central Television in August,2012. It is taken as the public video class of Chinese youth. And it invites those celebrities of all sectors of society who would narrate the life issues to the youth and exchange ideas with the youth on the platform. Its theme is special and its form is novel. It constructs a communication platform used for equal interaction and becomes a motivational program which molds example image and conveys example spirit. After broadcasting, the audience rating is high and it has produced profound influence among young people. This program faces the significant reality, that is to say, social fickleness at present, fragile values of youth, overflow of Bettermentics, backward of model eduction. It plays an important role to those young people who are puzzled and confused to face the future in providing moral encouragement and arousing thinking of life. What we should not ignore is that, as a video program, it is examined by politics, coerced by benefit, that can be inevitable. Also it transmits the standard of value of its own and concludes the process of modeling new myth existed in the process of modeling example.The author critically interpretate this program in the following aspects. First of all, abstract what are example image and example spirit that this program modeled as well as how to construct the honored guests with the method of analyzing the contents. Second, observe the participants and the flow path of the program to conclude how to model images of honored guests with the basic knowledge of Conversation Analysis. At last, take advantage of interactional feedback of official microblog to investigate the effect of spread with the way of the combination of analyzing the contents and Conversation Analysis. On this basis, the process of modeling example can be critically interpretated with the mythology theory of Roland Barthes.Through a comparison of a great amount of data and the analysis of phenomenon, the author has found that the program groups tend to choose those idol stars who are in the pop culture. And their example spirit presents the characteristics of categorization. When constructing the images of honored guests, it should demythologize, make them to be the common people and then, construct new myth with motivational stories. In this way, the conveyed ideology becomes more natural and transparency. The aim of this program is to model the successful persons with the standard of being famous, materialize the concept of success, enlarge the role of self-struggle, and eliminate the influence of real society to individual.