A Study On The Localization Of Korean Star Reality Show

Emerging in an endless stream of creativity is one of the basic foundations of TV programs to won the audience. But it is not that easy for creativity to breed, it depends on talents, policy, economic environment, historical and cultural background and other factors. In the circumstances that domestic television programs generally lack of creativity, the introduction of foreign successful program copyright is as good as a shortcut.Since2000, a huge wave of reality show hit the whole world. In the same year, Guangdong TV pioneered the production of the domestic first tranche of reality show "Survival Challenge", leading to the innovation and transformation of reality show in the form of localization in China. In2007, Hunan, TV Station started a trend to buy overseas copyright of the reality shows by buying the British BBC television reality show "Just the Two of Us", launched a Chinese version of "Reputation Awake." On October11,2013, Hunan TV Station broadcast "Daddy Where are we going?" which also introduced from MBC television station. This time the program not only rise the ratings, but also been widely acclaimed by TV experts and the audience. On October20, SARFT issued a document called "enhanced version of the limited entertainment order" to the major TV stations. In this context, in the year of2014local television stations still buy ten more model copyright of Korean reality show. Korean reality show has become the new target of copyright. With the broadcasting of "I am a singer "" Daddy where are we going?"and a series of programs, Korean reality show become popular on Chinese TV screens.In the process of the introduction of copyright, rarely seen a direct translation of the original program phenomenon, most television stations chose to make Chinese version "x x". This approach leads to the question:how to make the successful localization of foreign TV programs. At present, domestic localization of South Korean star reality show is more handy. What are the strength of Korean reality shows? What’s the difference compared to European and American reality shows? Hunan TV programs carried out the introduction of how successful localization transformation can be. Answers to these questions constitute the main content of this article. In this paper, with using the method of case studies and comparative analysis, applying integrated communication theory and narrative theory in this article. Comparing the Korean original version "Dad! Where are we going?"and the Chinese version of Daddy Where are we going " from two aspects of perspectives:the research program mode and narrative from,the writer try to explore successful experience the Chinese version of Daddy Where are we going." Provide useful advices for others to introduce overseas copyright Chinese reality show. And encourage the innovation of the Chinese reality show.