| As the pace of China’s accession to the WTO, the economy has been further developed both in depth and breadth, further open the market, the competition between enterprises is also increasingly fierce, the state-owned economic survival also faces a crisis. Enterprises in order to gain a foothold in the competition to obtain a broader space for development, it is necessary to combine a market economy with its own situation, a clear corporate strategic positioning and corporate vision, and make the strategic integration of decision-making for enterprise development in order to achieve corporate economic goal, business integration measures, which the reorganization of assets after all one of the internal integration and external expansion path.Beijing bus media Co., LTD is the assets reorganization in the enterprise development strategies, based on the principle of restructuring chose shares transfer,asset replacement, divestitures and so on, through the lower transaction costs, clear property rights, principal-agent means has greatly improved the core competitiveness of the enterprise, point out the direction of increasing efficiency and developing strategies.This paper is mainly by strategic integration theory and assets reorganization based on theory, through the three major portfolio of Beijing bus media company and combined with its medium and long term strategic development strategy, to analysis the process form a single core business into the whole process of business diversification,and through capital operation to obtain efficiency, avoid risks effectively, improve enterprise’s development, with a view to sustainable development benefits. The purpose is in order to provide the reference to China’s other enterprise’s strategic development,especially in assets reorganization mode.This paper in the writing process chapter mainly adopts quantitative analysis and qualitative research to combine together, data analysis, combine the theory with the practice. Respectively, for north of media analysis carrier, according to the different stages of the development of the enterprise to make relevant reasons, according the real and effective data to validate the correctness of the strategy. |
