Research On The Influence Of Capital Market On The Development Of News Website

During the development of our news websites, we experienced coping the paper media, trying to publish original news and reporting through multimedia methods, then there comes the chance to change their structure into enterprises, and try to be listed. During this time, the identity and self-position of news website are changing, from websites who depend on their mother media in economy, human resource structure and managing methods, regard websites as an extension of traditional media, into websites that locating their own advantage, carrying out original reports and other services. This article focuses on the development of news websites under new situation:under the background of the integration of telecommunications networks, cable TV networks and the internet, websites is changing from reporter to service provider, and the deep-going of the changing of structure, improve multifunction and the profitability of news websites as complete and independent service provider. To make further progress, news sites as independent business entities after changing into enterprises still have a long way to go, and capital, professional, administrative respective plays an important role in the longrun of news websites’ development. More over, the interaction and mutual influence of these three facts constitutes the driving force of the development of news websites.In2010, a number of websites, including some important national news websites began the attempt to turn into enterprises and to be listed. From watching the portal listing overseas, to the trying to adapt domestic market such as changing the structure into enterprises, explore new management system and profit model for news websites. These change does show the material impact of the intervene of capital market. In this paper, I will analysis the listed problems that news websites would face up to during the process of listing:complying with the law during restructuring the company, standardizing the Articles of Association, establishing modern enterprise system, and analyzing the existing experiences and possible questions that state-owned enterprise has encounter to, so as find solution for the reformation and running of news websites.Through the means of generalization and analyzation, together with case study, this paper will take a close look at the change and foreground of the People’s website since it is the first domestic listing news website, together with its comparison with the Phoenix new media,. listed in the United States and in2011, so as to point out the differences between news websites and portals when facing the capital market., and give some advices to the development of news websites during the journey of capital market.