Design And Realization Of A Hotel Group Information Management System

In recent years, the rapid development of China’s hotel industry brought both opportunities and challenges to the domestic hotel managers. Facing the fierce competition of foreign hotel groups, domestic hotel industry is gradually beginning to show the trend of getting more collectivized. The advantages are the institutionalization, standardization, branding, and informatization of hotel management, centralized procurement of supplies and distribution. It enhances the competitiveness of the hotel. However, it also requires higher level of hotel management. At present, the primary means to solve this problem is to improve the level of IT. The main foreign hotel groups have been established a comparatively comprehensive information management system. However, domestic hotel groups are still on the way. There are rare researches in this field. Therefore, it is practically significant for me to focus my research on the hotel group information management system.Through a close observation, analysis and research of the design and implementation of the information management system of a hotel group, my thesis displays and study the current situation of the development of domestic hotel industry and analyzed the trend of hotels’getting more collectivized and the necessity of the fully employment of information technology. The thesis also introduces the overall design and structure of the hotel group information management system. In particular, the thesis shares some of the difficulties we encountered in the system design process and the related solutions. The main part of the thesis describes several core subsystems in the hotel group information management system; introduces the achievements of implementation; and looks to the prospect of combined marketing systems with Internet technologies.The main research achievements are in four areas:●Create a cloud based data center with intelligent self-service platform. The cloud based data center can automatically assign and manage computing resources based on the application from the properties with the advantage of workflows; finish billing and settlement based on usage. This is a pioneering study in domestic hotel industry. The deployment case of cloud-based platform is also rare in other traditional industries.●Research the design and implementation of a centralized property management system. The hotel group can centrally manage the systems and operational data from individual properties. The hotel group can reduce costs, while improving the efficiency and flexibility of the group’s management. Ultimately the hotel group headquarter can enhance the influence and control to the properties.●Research the design and implementation of hotel group’s business intelligence platform. The system can aggregate and analysis all the data related to the property operations; provide the various real time reports for the hotel group management; improve the capacity and efficiency of the hotel budget and forecast process greatly. This platform is also the first in the domestic hotel industry;●Explore how to use social media to strengthen the hotel group’s marketing system. Research the social media elements such as guests’ identification, relative information analysis, evaluation and scenario of data usage. There is little domestic associated research in this area.