Network Public Opinion And Its Guidance In Social Hot Events

Nowadays, with the strong influence of network in our country, the network public opinion is also gradually to the attention of the government departments. Network public opinion in the reflection, plays a positive role to citizens. Significantly increase along with the network user scale, citizens, government, social organizations, such as multiple role groups in the network is a positive interaction, diverse social groups in the network collective voice, build up a new social form under the network environment. Diversity of community participation in government social management ability puts forward a new test, also increased the difficulty of the government in social management.In the government and citizen network interactive, we see the power of the Internet users through the network public opinion to change the process of the social events:the "guo meimei incident" revealed the Red Cross years of corruption and disorder of the business problems;" The July23crash,"revealed the events behind the existence of the enterprise management, the distribution of benefits of a small scale of darkness-Citizens in the network, is no longer isolated individual, everyone has the potential to be opinion leaders in the process of network public opinion is formed, realize the control of network agenda. Government is no longer the only information on the publisher, but with Internet users in the tide of information "get" the most need to solve problems, to implement more effectively and agenda setting.This article is divided into seven chapters, the first chapter proposed thesis research background; The second chapter describes the social hot issues of government and citizens in network interaction, with reference to the order of the agenda-setting interactive classification criteria; The third chapter analyses the social hot issues in the production of network public opinion; The fourth chapter analyzed the influence of network public opinion on social hot issues to solve, including pressure to the government for emergency treatment, promote the adjustment of government information publicity and promotion of government policy; On the basis of network public opinion influence certainly, the fifth chapter, with emphasis on the "source of network public opinion influence". The sixth chapter discusses the network of public opinion guide should pay attention to solve the problem; The seventh chapter is conclusion.From the perspective of the effect of network asked administration in recent years, the network has become the important path of political communication government, is also a important channel for the citizens to express their political aspirations. But as a result of netizens express with irrational factors, the government in the aspect of network asked administration activity also not enough. Therefore, the government and citizen’s net interaction exists many problems. To promote the interaction between the government and citizens good network development, must be the interaction of the two institutional norms, establish a long-term mechanism of interaction.