Research On The Influencing Factors Of "Chinese Good Sound" Propagation Based On Fuzzy Comprehensive Evaluation Method

As the technology changes with each passing day and the deepening of the academic research, in the study of communication effect is increasingly become academia and industry to study field. This is not only a deep research for the subject, the research results also can be used directly in the real spread of events, enhance communication effect, or control transmission range. Especially for the television industry increasingly competitive, want to seize the viewing audience psychology, achieve good communication effect, realize the breakthrough in the same type show, then influence the communication effect factors of precision test is particularly necessary. And in this paper, the<The Voice of China> which will be far-reaching, and with high identification degree of typicality programs as a case analysis of the case, at the same time, using a new method, namely fuzzy comprehensive analysis method of fuzzy mathematics, the factors affecting the communication effect of subdivided and determine the subordinate relations, the communication effect of the effects were studied. This is a new attempt in theory, combining quantitative research and qualitative research, based on the fuzzy mathematics comprehensive evaluation method of the study on the effects of transmission events. Through the fuzzy comprehensive evaluation method of measurement, will affect the effectiveness of the spread factors for transmission size. Finally it is concluded that the influence of the score can not only after this program is broadcast to make a certain evaluation, at the same time can also for similar programs in the creative phase of the decision making of guiding. This paper mainly includes four parts:The first part of this paper analyzes the factors affecting the spread of domestic draft class program. Surrounding media environment factors, the audiences, programme production, marketing factors, and the effects of these four aspects to spread are analyzed. The second part of the fuzzy comprehensive evaluation method and the feasibility of its application are introduced. Outlining the research idea and steps of fuzzy comprehensive evaluation method, and illustrates its use in detail to spread the possibility of factors affecting evaluation and pioneering. The third part focus on combining with the fuzzy comprehensive evaluation method for the spread of the<The Voice of China> impact factors. In the questionnaire in the form of expert scoring, weights of the various influence factors in accordance with the final data statistics as a result, the factors of marketing, program production, media environment factors, audience to accept the four sorts of evaluation factors in the system analysis. The fourth part is according to the result of the influence factors on domestic talent spread of enlightenment. System analysis of the current our country shows that should be paid attention to in the planning and implementation, and for the future is discussed. Including in achieving high ratings and economic benefits at the same time, should better shoulder social responsibility.This paper uses fuzzy comprehensive analysis method for the spread of the<The Voice of China> quantitative research, the factors which influence on the one hand, the effect of mass communication research in the field of communication opened up a new research idea and approach, on the other hand also for the study of the spread of domestic reality show influence factors when provides the basis can be used for reference.