Research On Dynamic Graphic Design In TV Channel Packaging

Motion graphic design is gradually on the rise in our country, and the practice ofmotion graphic design becomes a black horse, however, domestic practitioners are short ofunified and effective theoretical directions. Therefore, combining the features of motiongraphic design in the area of TV channel packaging, this thesis is aim to explore andsummarize the theories with the guideline of digital media arts. With the rapid development ofmotion graphic design practice, this thesis concludes the concise theoretical directions on thebasis of the analysis about foreign classical motion graphic design cases, it could make peopleunderstand the deep artistic value of motion graphic design; meanwhile, through teasing outthe basic theoretical ideas and design framework, this thesis provides art guidance of motiongraphic design for people of the same occupation, and also promotes the artistic level of allthose TV channels’ packaging.