Research On The Application Of Virtual Reality Technology In TV Program Production

Today, science and technology are developing at a great pace, the underlying Internettechnology has brought further technical revolution, and all the laws of traditional industrialage will be remodeled. How can the traditional TV media manage to survive in the futuredevelopment of the New World? It’s the most important issue that all the practitioners oftelevision industry need to deal with. Bringing tremendous impact to the traditional televisionmedia, new technology also offers great opportunities. Creative applications of virtual realitytechnology in the field of television opened a door leading to the New World, in which bothTV technology and program planning are improving greatly. The traditional TV media beginsto embrace to a new age.Virtual reality technology in television media can be broadly divided into two parts: adeveloped virtual studio technology, and a sophisticated developing virtual implanttechnology. Virtual studio technology has been basically popularized worldwide, while virtualimplant technology is a brand new technology that virtual reality technology implied on TVmedia, bringing new visual experience for the audience, and providing new tools and creativethoughts for television producers.Virtual reality technology in the field of television, fundamentally speaking, is to expressartistic idea and to create new television programs in the means of art as its core andtechnology as its carrier. Artistic thoughts runs through the entire process of the realization oftechnology, the two are inseparable.This paper attempts to illustrate virtual reality technology TV media applications throughthe analysis and comparison of different types of television programs in the virtual realitytechnology and the assumed role of different positioning, and to draw a conclusion aboutvirtual reality technology applications in the TV media. In doing so, this paper explores futuretrends of television media, and provides a theoretical reference for the majority of televisionmedia practitioners in the integration of traditional media.