Research On Private Sector Publicity From The Perspective Of Media Context Theory

Emotional TV talk shows as important carrier of the public practice of the private sector, it eased the emotional conflict and solace wounded hearts between the two sides, the open display of information in private sector has also become the strong evidence of function degradation of the media publicity. In this paper, the media behavior as an entry point to the article demonstrates, selects emotional TV talk shows as an object, analyzes the public and private sector phenomenon and the causes and effects.In this paper, the author examines many emotional TV talk shows by the Media situational theory. Firstly, from a macro point of view, we can think emotional TV talk shows is a kind of medium variant behavior of the disclosure in the private sector; from the microscopic point of view, which along with the variation of individual and group behavior. Secondly, the medium variant behavior is placed in the context of the public to be considered, the author pointed out there is existed multiple contexts in the emotional TV talk shows, and just because of the multiple contexts has lead to the medium variant behavior. Finally, on this basis, the author analyses its historical roots, the survival of the modern cultural context and complex social influence of the emotional TV talk shows. This paper stress the importance and urgency of the boundary between public sector and private sector.