On The Media Reproduction Of Social Discourse From "One Zhou Libo

All the social work, including politics, economy, culture and art are alldependent on the discourse and the texts of discourse. Social discourse shows thesocial group consciousness and social relations, and shows the characteristics of thesocial structure. Media on social discourse production affects social discoursereconstruction. To research the program Mr. Zhou Live Show through the case study,and use the content analysis method to analyze how the media represent society itselfby discourse, which restricted by what kinds of social forces and had what socialsignificance. From the point of media effect, it also analyses the questions what theaudience laughed, and why they laughed, and so on. With the “productiveperspective”, analyze the mode and path of the media discourse reproduction which issignificant to the exploration of the Talk Shows’ new form. With "discourse" as theintermediary, analyze the mutual relationships of structure and strategy betweenmedia and society.The certain tensional discourse attracts the audience’s cultural needs and marketconsumption, while Media production is influenced by the ideology rules. So mediaorganizations balance all kinds of power and adjust its orientation and discoursecommunication strategy. By the macroscopic and microscopic narrative perspective toopen narrate the social issues，focal issues and popular issues. The ways of socialdiscourse media reproduction are that: through the discourse parodying meansdeconstructing ‘serious’ discourse meaning humorously and reconstructing thetelevision text and media art; Using exaggerated and implicative fictitious program,and combining objective reality with subjective mind to reflect the real socialideology; Using the unique form of discourse show to express the comedic and artisticsocial discourse, which reflected the social, cultural and aesthetic degree and formingthe discourse revelry.The social reality existing are the source of Media discourse, and social beingdetermines social consciousness and penetrate to the production process of discourse.The official discourse, folk discourse and media discourse together constitute thesocial discourse, which is organized and spread by media into the cycle ofreproduction. Then it forms talk shows to the audience and constructs their cognitionconsciousness. These form the media logic and social discourse productive path of discourse program. Media fields provide the ‘public fields’ for citizen to take part inthe public discussion. It provides citizen more discourse rights to express the rationalappeals on social problems, and makes the official discourse communicate with thefolk discourse. It constructs of the social structure and social collective consciousnessof identity, and has deep social significance. This not only conform to the times andsocial development needs, and in conformity with the needs of the market economy,but also to the media creation aesthetic requirement, and more catered to theaudience’s needs on Psychology, culture and consumer.