Changsha Mobile Communications Company Site Planning Strategy Research

The development of mobile communications network is crucial to mobile corporate both in developing and competing aspects. Communications network planning can make a good mobile network, while mobile base station construction is the core of network planning. The market share of Changsha Mobile is above 70%, which leads a larger demand to mobile base station. Further more, due to the development of 3G business, the base station construction technique become even harder, so does the TD-SCDMA network. People's awareness of environment protecting make it not easy any more to build new mobile base station, and the competition of mobile base station become more and more severe among mobile companies. All above, the mobile base station planning and construction has to be an important strategy to Changsha Mobile.This paper first describes the background and study methods of the study, then demonstrates the concept of communications network planning and mobile base station planning and their relationship. After that, I analyze the macro environment of Changsha Mobile, the competitors'base station construction condition and our own situation. Base on this I run a SWOT (strengths-weaknesses-opportunities-threats) matrix analysis which shows several strategies like strengthening the owned network and base station technique and cooperating with the government and corporate to make base station construction easier. At last this paper gives some advices to make sure that these strategies can be carried out successfully. We can make use of the new techniques and must maintain the old base station and some improvement on organization structure.This study is motivated by my own work experience, and some of the strategies mentioned in this paper have already been carried out recently.