The Perspective Of "media Events" Under The "human Flesh Search" Phenomenon Study

"Human Flesh Search"is a unique cultural phenomenon, generated by the combining influence of complex social transition as well as profound technological revolution that are constantly confronting the mainland China recently. The continuing provoking impact and communication patterns of"Human Flesh Search"have lifted it from random communication incidents up to the"Media Events"with distinctive communication characteristics which reflects the far-reaching changes of society and culture. This dissertation attempts to look into "Human Flesh Search" from the perspective of "Media Event" with both empirical and speculative research methods. By analyzing some representative cases of "Human Flesh Search", this paper will try to figure out the communication tools, modes, contents, patterns, effects as well as other questions related to"Human Flesh Search". Additionally, this paper will rethink about the proper ways to guide"Human Flesh Search"to play its positive roles towards the social transition in mainland China.