Load Balancing Techniques In The Internet Advertising Delivery System Applied Research

With the fast development of internet technology, the demand for internet advertising is also growing rapidly. As a result of rapid growth of internet advertising business, the existing advertising network system is unable to be well adapted to the speed of expansion. Existing system infrastructure cannot use resources reasonably, fast and efficiently so to control reasonable size of system cost. Meanwhile, the stability of the system cannot be effectively protected. Therefore, this affects the quality of advertising and customer experience greatly.To solve the problem, this paper studies deeply into the mainstream of the current domestic and international load balancing technology and compare the characteristics of each technology. This paper studies how to combine these technologies and make rational use of the combination to structure change of integrated advertising system. The purpose is to improve the overall system's stability, availability, easy to expand and effective cost control which will provide solid guarantee to business development.