China's Internet Tv And Traditional Tv Is A Comparative Study

With the rapid development of network technology and information technology requirements, in many ways a traditional TV can not meet the diverse needs of the audience. Moreover, with the continuous advance of triple play, IPTV as part of its product in the context of this came into being.lt build a bridge for the telecommunications network, wide network and Internet integration. Network TV is not only the advantages of a combination of three networks, as a new form of television broadcasting, network television appearance gave rise to a new way of TV viewing, it has changed in the past passive TV viewing patterns, changes in the past one-way linear two-way interactive communication transmission to achieve a web-based on-demand television viewing, with a convenient way to see with the stop. This new mode of transmission is consumption of television into the mass extinction within the range of options, compared to the traditional TV media, network TV flood of TV programming information, real-time on-demand features, a high degree of audience interaction and participation, information dissemination TV speed quickness are the traditional TV can not match. It entered the blood of traditional television, but also to its tremendous impact and influence, not only in the form of communication and dissemination of content, concepts and habits of the viewing audience has also brought a certain extent. However, the development of any new thing has two sides, for the TV industry has brought prosperity but also exposed some problems, these problems can be resolved, the relationship between the network television market of the future.Against this background, the paper based on the prosperity and development of the television industry, network television and analyze similarities and differences between traditional television as the starting point, from a comparative analysis of the two to find the inherent relationship between the two at the same time, the focus of both differences, and to compare the traditional TV network TV development, and many come to the inadequacies.If the Government's policies on the regulation in place, the legal system is not perfect, the industry chain is not clear confusion, lack of innovation in the profit model, the spread of the contents of a single network television, the stability can not attract users watch and so on, aiming at network television these problems themselves view. They are:the government's administrative supervision and mutual supervision between industry, the big trend in the triple play, Mixed variational operators for the development of economies of scale, scale management; content production team for the building, the author that "downsizing to improve efficiency, absorb the content of creative talent development"; the coordination of the industrial chain, industrial chain as far as possible the parties identify their own position, to determine the core of the industrial chain, in the play to their advantages, take into account the interests of all parties the ultimate target-the network audience service, so that balanced development; Finally, on network television perfection of relevant laws, "Telecommunications Act" introduced for the network television industry will be able to bring the policy of protection.Overall, this paper highlight the analysis of network television development process, there's insufficient to make the draw on traditional network television in the development of television experience and development factors to address the constraints on the basis of its own, its own proposals, and predict the network TV's future development, some of the future development of its feasibility analysis and recommendations and look forward to the television industry for the development of our network to provide their own little humble.Based on this study, this paper uses comparative analysis, network TV and traditional TV external mechanisms and internal operations of both traditional television network TV-round, multi-angle comparison, assisted by case analysis, concrete analysis Network television and similarities and differences between traditional television, and strive to demonstrate a profound and lucid. In addition, the use of literature analysis also enhanced the article convincing argument.