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Resolve "guiguzi" The Dissemination Of Theory And Application

Posted on:2012-04-22Degree:MasterType:Thesis
Country:ChinaCandidate:L BiFull Text:PDF
GTID:2208330332993485Subject:Communication
Abstract/Summary:PDF Full Text Request
Communication is one of many in China have been issues of concern to communication scholars. As the name implies, Communication in China is to introduce the spread of Western theory and Chinese traditional culture to be compared to the traditional culture from the rich to find a suitable for China's "Chinese" communication theory, and by the Western theory of induction and deduction Chinese communication process to give a scientific reason. However, in our mass communication theory has made considerable progress in the circumstances, few people in China interested in areas, in addition to Sun Xupei and Wu Min seniors have to come outside of work, no other influential works. This is the starting point of this thesis is one. In this paper, "An Exposition" for the purpose of communication to explore the basis for China, because "An Exposition," a book in itself is the "maneuvers" theory of the source, and the combination of contemporary communication theory, and its charming, unique value is huge. The author briefly reviews the history scholars Guiguzi method and "An Exposition," a book on the subtle influence of contemporary communication theory, standing and contemporary scholars of ancient sages, based on the combination of contemporary Western communication theory to communication thought Guiguzi analysis, and systematically discussed Guiguzi Communication Theory and its composition. Meanwhile, the author interspersed on the "Warring States" and other literature, text analysis, interpretation of the communication theory Guiguzi specific application in the Warring States period approach to interpretation of the theory of practical significance. The concrete work done this:Based on "An Exposition," a book of thoughts and opinions of Western communication theory, systems analysis Guiguzi Communication Theory and its composition; reviewed the ancient and modern thought on the application of Guiguzi cases and from Contemporary be analyzed in terms of communication; Guiguzi communication theory in the evaluation of the impact on future generations, a brief review of history scholars Guiguzi method and its subtle influence of modern communication theory.
Keywords/Search Tags:Theory of communication, skills to persuade, Guiguzi
PDF Full Text Request
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