Tv Packaging, The Use Of Geographical Elements

With the development of Chinese TV Satellite Channel and Ground Channel, the TV Channel Specialization has met the problems of resources crowded and positioning repeat since new century.Under the background of fierce competition of TV packaging market, this thesis analyzes the situation of current media and the significance of TV packaging.Meanwhile it explains the creation of TV regional creation, which is not limited in the initial state, but reaching the height of universal coverage. It experiences the process from the single program packaging to the whole channel packaging, fostering a good and healthy image of channel.As TV channels compete heatedly, TV channel packaging has become a winning weapon, presenting its unique style, attracting audience. Up to now, TV channel packaging is not only package a program simply but also examine in a unique perspective to make a total packaging. Excellent total packaging will attract audiences'attention, improve the image and brighten the whole channel.The TV packaging which is suitable for the content may attract and help form a stable groups. Many successful experiences have been referred to in the paper. At the same time, many viewpoints are presented with the combination of practice and reflection.