New Media Age, The Audience Reading Habits Research

In the new media era, the media made the audience reading habits increase there are major changes. This paper using comparative method of new media era exploring the transformation of audience reading habits and change, in order to explore the method of questionnaire to new media influence of audience reading habits and the future trend of development and dissemination of countermeasures. This paper discusses the following aspects:Preface parts: with different age and media material development of change, people's reading habits in everyday life with changing. Based on the different groups of audience systematic study reading habits, we can grasp the future reading, life audience with its development trend produced a positive impact.The first part: mainly to the new media, audience reading habits, etc, generalize their vocabulary to define new media era, according to scope of various media before the arrival, find out the audience in the speaking era, printing era, the electronic age when reading the habit, and generalizes the characteristics, after a few parts for the article focuses on new media era groundwork audience reading habits.Part 2: mainly elaborated the new media times audience in the habit of reading and characteristics, and the audience in new media times reading habits of transformation. Will reappear reading, fast food from the network of reading, reading, debris, diversified reading in the aspects of new media times reading habits this paper analyzes the change.Part 3: a new media era mainly discusses why audiences reading habits transformation. Will the form of questionnaire survey to new media times audience reading habits of the situation analysis, corresponding conclusion drawn, thus deep mining reading habits transformation of the reason, from science and technology development, the influence of mass culture, strengthen the team's new readers three aspects.Part 4: mainly discussed a new media era the influence of audience reading habits and its development trend. New media age and will of traditional media influence the pros and cons of audience reading habits, this paper expounds the development direction of future audience to read, and puts forward a new media era in the communicators should how to respond to changes in the audience reading habits.Epilogue parts: as media physical form changes, the audience reading habits is increasingly multi-layered development characteristics, advocating beneficial reading habits and methods, avoid bad reading behavior, a text workers a major social responsibility. We firmly believe, respect the audience reading habits change, and on this basis to the periphery, technology, the culture, social order, and so on various aspects of the development of harmonious, humanity will exert positive role.