From The "melamine Milk Powder Incident Reported To The Public Nature Of The Expert Groups

This paper studies the core for newspapers reported problems in the publicity of the expert group, select "melamine" milk powder in the coverage of the expert group as the breakthrough point for an investigation. This paper traced back to SanLu milk powder, focuses on events before erupted April 22 2004 media published 45 home unqualified milk powder fuyang list of SanLu milk powder on, until 2010 November 1 national quality supervision, inspection and quarantine issued the enterprise production baby formula milk powder permitted conditions censorship rules (2010 edition) "and" enterprise production dairy permitted conditions censorship rules (2010 edition) "by using content analysis, this paper mainly analyzed, focusing on the" melamine "milk powder events do the investigation, describe the advantage in a series of events in the publicity of the expert group, how to present the outline of the expert group public full image.The expert group in "melamine" milk powder performance event of a positive note place, also have urgent need improvement place. The expert group need to stand for the public speeches in public stance, but in fact they really performance and ideal there is a gap, then need to rely on experts voice can make it clear to the public that, try to avoid using uncommon professional vocabulary, if use also should undertake the corresponding explanation; Experts voice can meet only explanation is public demand, the public demanded a experts to give them bring wisdom and profound insights to global problems, with keen insight, of course, this requires experts speech have specific aim, is concrete, not equivocal, general summary.