Fitness Market Management In Medium-sized Cities In China

The prosperity and development of our country's market economy, greatlyraising people's standard of living, while the reform and open widen open thehorizons of our people. Physical fitness industry introduced into China fromthe West with economic flow, then gradually be accepted by the public.People pay more attention to health because of Improvement of livingstandards,and consumption concept of "Spend money on health" has caughton consumption. That people substantial investment in health,acceleratedphysical fitness industry in China flourish.The feature of large number ofmedium-sized cities and the overall scale, determine the physical fitnessmarket in China the main direction and development of space. Thatstrengthen the management of physical fitness market in medium-sized cities,is decisive importance to the overall development of physical fitnessmarket.Taking Xuzhou city as an object of medium-sized cities in China,studyfrom specific level of fitness clubs,research on problems in the physical fitnessmarket. And study on Xuzhou physical fitness market from consumer, coach inhealth club, managers in fitness club and the services of club provided toconsumers. Combine the feature of physical fitness market in Xuzhou,propose solutions. Meanwhile, set a model for trengthen management of thephysical fitness market to medium-sized cities in China.