Based On The AHP Model Analysis On Impact Of Consumer Decision Making Of City Health Club

In the last few years,developing the sports industry,persisting in expanding domestic demand,stimulating people's expense on sports,transforming the pattern of economic development,and breeding new economic growth points has always been the top priorities in our country's development plan.Compared with the primary industry such as agriculture and mining industry,or with the secondary industry such as manufacturing and construction industry,since the sports industry has become a "sunrise industry" in our country as a newly-developing service industry,it has gradually been turning into a new growth point in national economy.Apart from this,it is for the influence of the international economic environment,with the background of the current economic globalization,that a substantial positive change is made in our national economy as a result of economic globalization,and a huge consumer market in national fitness industry is opened up on account of international trade diversification.The growth of national economy has changed the quality of our people's life,followed by the conversion of their life philosophy.They begin to pursue the health of their body and mind,and the lifestyle that is pleasant.An increasing number of people is starting to concentrate on their body shape and spiritual enjoyment,and naturally comes the market for fitness with in the country.Once there's a demand,there's a supply.And once there's a supply,there's a market.With the use of analytic hierarchy process and the concern for the consumption decision of people in Chengdu fitness clubs,this project conducts empirical analysis,constructs a hierarchical structure model,builds a pairwise comparison matrix,analyzing step by step,focusing on the reason why the people in Chengdu fitness clubs participated in fitness consumption.This helps the people in Chengdu communities take part in it more rationally,hence it helps with making reasonable consumption decisions,promoting the benign development of the fitness market for chengdu,expanding the scale of sports industry.