On The Impact Of China's Sporting Event Ticket Pricing Factors And Strategies

As the development of sport, people have a strong request that watch high-level sporting match. Sport has gifted marketing value, and forms sporting market of rodeos gradually. But it is new in all over the world, the West use ways of economics and others to study sporting market of rodeos, and have none theory in sport. The marketing economy of our country comparing with the West was just started, and the study of goods-market was still early. So the study of sporting market of rodeos is more deficient.Sporting match is special goods, and consumer must pay money for watch sport. So the ticket-price reflects a value of match. For all operators, the key of the operation is that known the rule of ticket-price and make it fair. It's significant for the ticket-price of sporting match.By the way of literature,visit and logic, study the ticket-price of sporting match from the point of marketing. Put forward the effective elements in the ticket-price. The specific elements include the demand of consumer,sporting match,the supply of match,the aim of operator, and so on.Using price discrimination in ticket-price, study the strategy of ticket-price from consumer and the type of match. The strategy based on consumer called the third price discrimination. It analyzes from consumer,time,place,quantity, and so on. The strategy based on the type of match that divided the sporting match from a new point in first. Study the effective elements for kinds of match, and post the strategy of ticket-price for kinds of match.