Nanjing City People Sports Consumption Survey Analysis And Development Strategies

Produce is for the purpose of consumption, and consumption, in turn, will well enhance the producing development. Similarly, sports aim at improving health condition by physical exercise; sports consumption while building up health, prompts economic development, even overall development of people. Accordingly, the advancement of both the society and human accelerate the market boosting of sports consumption. In recent years, sports consumption market gradually thrives on the progress of sports industry. At present, the expanding urban inhabitant which results from the urbanization of population is growing up as the backbone in sports consumption except in economic consumption.Nanjing, a famous ancient capital, retains a rich and celebrated past and profound economic background. As the capital city and the political, economical and cultural center of Jiangsu Province, its economics ranks better than average and urbanization process advances in the whole country, all that great facilitates the booming of sports consumption. The successful conducting of huge sports events, such as the 10^th Nation Games, further booms the sports consumption of the urban inhabitants in Nanjing. On the other hand, the diversities in the aspects of income and consumption level of urban inhabitants who belongs to the 11 districts and 2 towns of Nanjing bring on the laying and unreasonable of sports consumption. The thesis, concerned with the unreasonable sports consumption, performs and the field survey, moreover, deeply analyses in order to work out the relevant influencing factors and propose the effective developing strategies, then makes the outlook towards the further progress of sports consumption. All is expected to offer the theoretical support and feasible suggestion for the development and prosperity of sports consumption in Nanjing.