On The Ideological And Political Education Of College Students In The Micro - Media

The rapid development of information technology has penetrated into every field of people’s life, which has a great impact on the survival and development of human beings. Micro Media era opens a new era, in this age, We Chat, micro-blog, micro video, micro film, micro economic and micro public welfare causing birth and gradual development. Meanwhile, its diversity, interactivity, instantaneity and other advantages provide a great convenience for people to obtain information. Especially for sensitive college students, Micro Media as a new media, with its unique charm to occupy most of the time in their daily life and study, has the extremely important influence and effect on the university students’ ideological concept, moral values, political consciousness, value judgment of the formation and development. That is to say, for college students to bring a series of advantages and development opportunity at the same time in the micro media era, but also the impact and challenges of unprecedented. For the main position of Ideological and political education, how to face the opportunities and challenges in the era of micro media and adapt to the needs of social development, is an important and difficult problem to do the work of Ideological and political education at present.This paper is organized as follows:The first part: introduction. That mainly is the basic content and the methods of the research background, the significance of research, the status of research topic and the exposition of the content of this part, which is the premise of this paper.The second part: the related concept of micro media era performance and features are introduced. Micro media era is that people on the basis of Internet technology and mobile communication technology, through text, voice, images, video and other media in the form of immediate, efficient, interactive, equality, open information reading, processing, and communication and other social activities in the information times. On the basis of detailed analysis, summarized the main content contains micro media era. Then using the micro media era from the survey of college students the reality of the situation, analyses the realistic reason of the micro media is accepted by students and micro media brings to college students.The third part: It analyses the impact of micro media era of Ideological and political education of College students. It has three aspects, including the problems and present situation, facing the opportunities and challenges. Micro media era liberates the students from the books and the traditional media, its unique advantages to expand the content and space of Ideological and political education, to enrich the ideological and political education of the means and ways, to enhance the effectiveness of Ideological and political education work. But at the same time, in the influence of micro media environment, the value orientation of college students, belief crisis, lack of diverse cultural security is low and so on. That makes the ideological of political education work facing a number of challenges in the content, method and environment.The fourth part: Making a long-term panning for the college students on the micro media era of the ideological and political education effectiveness. Firstly proposing the micro media era background, doing the work of Ideological and political education should adhere to certain principles, which is the theoretical basis of implementation and innovation of the ideological and political education effectiveness. Secondly, basing on the micro media resource constructs the harmonious campus culture, to help college students establishing the correct values and ideas, to strengthen their political position and belief in life. On this basis, it should pay attention to improve the educators and the educated of the micro media literacy, which develops micro media scrutiny of rational science, and constantly improve ourselves. Finally, by strengthening government supervision, establishing the link of school and family, strengthening the social advocacy to start caring for the mechanism of social media use micro environment for college students.