Research On The Ideological Work Path Of Colleges And Universities In The New Media Environment

Ideological work is an extremely important work of the party, it is a matter of the prospect and the fate of our party and our country, and it is related to the rise or fall and the success or failure of our country. Colleges and universities take the historic responsibility for training builders of our country. The ideological work in colleges has become an important component of the parry’s ideological work. Colleges and universities are spread in the forefront of advanced ideas, various kinds of thoughts are contradicting. College students are the subjectivity of colleges, their ideological and political quality is directly decides the future of China’s socialist modernization and destiny. Different ideas and cultures of the world are conflicting under the new media environment, it has a great influence on the ideas and behaviors of college students, and hitting the concept of the mainstream ideology of Chinese. How to do ideological work under the new media environment becomes a new issue need to study of our universities.The article based on the study of the background of the new media. First of all, the paper makes a theoretical interpretation of ideological work in colleges and the new media environment, and analyzes the relationship between them. Secondly, from the ideology work of colleges’important task, the characteristics of teachers and students’ideology of new media environment, and the problems in ideological work in colleges to analysis the necessity of the ideological work in colleges under the new media environment. At the same time, dialectically analysis the opportunity and challenge of ideological work in Colleges. Finally, put forward the countermeasure and suggestion to the ideological work of the new media environment in colleges. Universities need strong ideological guidance, strengthening the construction of the new media theory position, adhere to the guiding status of Marxism in the field of new media, firmly grasp the party’s leadership in the field of new media, from the subject, object, medium body, ring body four aspects to form resultant force, that is, from subject cultivation, team construction, target media platform building and media environment optimization of four level coordination efforts, make the ideological work of colleges and universities develop towards a harmonious and orderly direction, and guarantee the effectiveness and comprehensiveness of the ideological work. University educators must be good at using the new media, study and master the new methods and new ways of the ideological work, to ensure the ideological work to harvest the good effect.