| Sports and the television seem to be inextricably linked with the entertainment since their birth. Research on sports television is what domestic and foreign sports and television departments focused on. In this paper, comparative analysis and case study used to analyze the Chinese sports television entertainment from the perspective of cultural studies. What is different form other aspects of the characteristics is that, this paper focus on the cultural connotation of sports television studies and the special nature of sport television as object of study, analysis of sports TV entertainment features and cultural identity. Finally, the article made some points based on the theory aesthetic philosophy to make recommendations about China’s sports television entertainment development trend.Sports TV programs has more than 50 years history of development, and the development of its entertainment features is a product of China’s reform and opening up. Though it’s not long, but having distinct characteristics.In the first part of this paper is a brief summary of the relevant concepts which defined a synthesis of the previous research achievements on the sports television entertainment phenomenon and the late start of this proposition, especially in the analysis of culture weak. The main body consists of next three chapters on the rear components. The second chapter analyzes the current situation of sports television entertainment, and carried out specifically setting forth from three aspects and packaging. The third chapter is forming a sports television entertainment cultural analysis, respectively, from the main sports TV- property nature of sports entertainment, sports TV- entertainment nature of popular culture, the receptor sports television- the public demand for entertainment and means television- the development of technology and other start on. The fourth chapter analyzes the development trend of sports television. On the one hand it’s from the perspective of argumentation entertainment value of rationality and aesthetic philosophy, on the other hand, it’s intentionally or excessive entertainment for the problems caused by proposed strategy and recommendations.The final part of the paper is the conclusion, and proposing of the development of sports television to follow the humanistic spirit of sports, and sports TV workers facing the world and the future, and enhancing the sense of mission and responsibility, so that our long tradition of sports culture can also carry forward, so that China’s sports television can achieve sustainable development in a healthy rational track. |
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