A Study On The Social Responsibility Education Of Adolescents In The Context Of Consumer Culture

For more than 30 years after reform and opening-up, Chinese society has undergone a profound transformation. Nowadays, the reality that can not be ignored is that consumption in our daily life is occupying more and more wide space, combined with the progress of science and technology and the accelerated pace of global integration, the concept of consumption culture represents are quietly penetrating in every corner of the global. That is to say, with the transformation of social structure and the changes of values, the consumption culture aroused in western has found the soil begins to root, sprout and results in China. It is profoundly impacting on people’s traditional values and way of life with its own logic and values, especially in the period of outlook on life and values are generated for adolescent’s the development of sense of social responsibility has more far-reaching influence. Because sense of social responsibility is a kind of important human quality, the generation and development of the quality is closely related to the time’s challenges of the development of adolescent’s sense of social responsibility is facing. Currently the adolescent sense of social responsibility in the consumption culture is facing development difficulties, therefore, based on the perspective of the consumption culture, to study of adolescent sense of social responsibility to develop of becomes ought to pursue and actual needs of the era development. In this paper, based on the background of the consumption culture with adolescent sense of social responsibility as the research object, adopts questionnaire method and interview method, make a reality investigation for adolescent values in the consumption culture, find problems of adolescent sense of social responsibility, and to explore the reason, hope to put forward effectively strategies of adolescent sense of social responsibility education, promote the development of adolescent sense of social responsibility in the consumption culture.This thesis mainly evolved four parts:Part one, illustrate the theoretical implication of adolescent sense of social responsibility. Mainly includes the following several aspects:the connotation of responsibility, the conception differentiation of the responsibility and obligation, the connotation and structure of the sense of responsibility, and the connotation and denotation of the sense of social responsibility to interpret.Part two, clear the connotation and characteristics of the consumption culture, and has a theoretical discussion on the development’s opportunities and difficulties of adolescent sense of social responsibility in the consumption culture. This study suggests the freedom of adolescent values choice to strengthened in consumption culture, at the same time, the Synonymity of consumption rights and responsibility, which has provided an opportunity for the development of adolescent sense of social responsibility. the plight of adolescent sense of social responsibility to develop in consumption culture is mainly manifested in the following three aspects:On the sense of personal responsibility, the excessive reveal of enjoy the rights and taking responsibility is difficult to realize, and irrational consumption behavior is difficult to form the realization of rational way of life; On the sense of social responsibility,’Narcissists’ appeared, the sense of social responsibility is stranded and individualized value is overly encouraged, the public value is difficult of realize. On the sense of national responsibility, the international symbol consumption, weaken the national identity of teenagers and’live in the present way of life’, eroding the teenagers on the traditional national culture identity.Part three, focus on consumption culture shape and influence the lifestyle, affects adolescent sense of social responsibility to develop into actual investigation,the purpose is to explore the problems and reasons of adolescent sense of social responsibility quality in consumption culture. The paper proposes that the main problems of teenagers sense of social responsibility quality:Some teenagers lack of the understanding and grasping to the relationship between consumption and responsibility; Lack of a reasonable understanding of the consumption and the correct self-identification; Some teenagers lack of realization of relationship between community in public life; The national identity of some teenagers show a decline trend. The cause of these problems are:the consumption education in the school moral education, especially the lack of sense of responsibility education; The characteristics of the youth group itself; The lack of family consumption education and the negative impact of consumption culture.Part four, Face to face with the plight of adolescent sense of social responsibility to develop in consumption culture, putting forward effective education strategies to adolescent sense of social responsibility to develop. In the first place, school sense of social responsibility education should play the role of main channel. On the concept of school moral education, change the orientation of moral education, focus on the topic of responsibility in consumption education; On sense of social responsibility education goal, determine the overall goal of adolescent sense of social responsibility education in consumption culture, that is to say, to establish the core quality system of the adolescent sense of social responsibility education in consumption culture; On sense of social responsibility education content, around the core quality system of the adolescent sense of social responsibility education in consumption culture for sense of social responsibility education. On sense of social responsibility education approaches and countermeasures, pay attention to effective implement of the adolescent sense of social responsibility education approaches and countermeasures. Second, optimize the environment of adolescent sense of social responsibility education of family and social consumption culture environment. In the family environment, emphasizing on the correct guiding the household consumption education,parents should develop the right rearing pattern and consumption habits; On the social consumption culture environment, create a good social environment of consumption culture, the government should improve the social regulation system and purify the network culture.