A Study On The Sports News Report Of The Spanish Marca Newspaper (Online)

"Marca" as one of the four major professional sports newspapers in Europe, has a wide audience, the news media has a huge influence. In recent years,with the sports events and sports coverage of globalization, the paper has slowly entered the view of the Chinese audience, especially under the background of the new media era, newspaper media in order to survive and develop has to choose newspaper net integration of marketing. "Marca" use of its advantages, combined with new media, to create a variety of media platforms, a variety of ways such as text, images, video all-round multi-angle reports the sports event, media operation ability. At present, the academic research on sports events reported, is basically a domestic newspapers and periodicals is given priority to, foreign language newspaper sports news reports research limited in both Britain and America, Chinese details regarding marca basically do not have, in view of this, this article selects the Spanish "marca" as the research object, has a certain groundbreaking.In this paper, the first part is literature review, mainly summarized the related concepts of sports news first, and then list and summarizes the domestic scholars of Chinese and foreign media on sports news and major sporting events reported the representation of the article, systematically presents the research achievements in the field, on the one hand, theoretical basis of the authors of the paper, on the other hand is also trying to find out the domestic existing in the study of sports news reporting blind spots.In the second chapter, first of all, using the literature material law, carefully combed the marca’s development course, through to the domestic various types of literature, summarizes "marca" the founding and development of the basic context.Secondly, using the data statistics and content analysis method, to marca Brazil ten days, thirty days before the World Cup and the classification statistics report content,ten days after the game from the data analysis of marca reported in each stage of the World Cup.The third chapter is the main part of the text, the author adopts content analysis method, data statistics, to marca reported the Brazilian World Cup as a text,respectively from the news genre, reporting features, news headlines, news photos,tone and layout study six aspects. The study found that online early edition of the "marca" the most commonly used in sports news reports news genre is character of communication and information; Emphasis is focused on the post-match report,focus on star players, pay close attention to international and domestic players,focusing on the typical events; Titles are complex form of title, and adopted a lot of rhetoric and reference type title; When selecting news photos, words and images and use, in order to achieve the best communication effect; Reports on the tone, the use of objective reason, promote sportsmanship surrounding the event itself.Finally through the full text of the summary, it is pointed out that "marca" in its report the problems and defects, and combining with the characteristics of media reports on the large-scale sports event in our country, the development of Chinese sports newspaper put forward a few constructive Suggestions, including strengthening the construction of network of professional sports newspapers in China, adhere to the professional reports, using sports news spread their excellent culture, understand their own audience demand, etc.