Research On Marketing Strategy Of Financial Service Of DF Bank Of China Bank

China’s banking industry has experienced great development with the reform and open policy conducted, its profitability and the overall quality of the assets were given the ascension of greatly. But, with the opening of the financial industry, how to apply marketing theory to guide the bank marketing, so as to improve the level of banking products marketing, is the greatest degree of profit and bank clients to win the necessary choice.This paper Along with the development of economy and the progress of the times,China is experiencing an increasing development in the market of studying abroad. Study abroad staff from the original bachelor’s degree, postgraduate, doctor for the progressive development of high school, junior high school, even in primary school will be sent abroad; and study abroad destination country from the scope of the original hot America, Europe and other developed countries to developing countries Japan, South Korea and so on; with the increase of people’s income study abroad is no longer, a few wealthy families have the dream, and become more and more popular, more and more popular. But has the abroad condition of customer is not the ordinary customer, or have a certain cultural level, with some foreign capital customers. In the face of such high quality customers, who can not move, so the major commercial banks have been competing to these customers, resorted to use all one’s skill, the introduction of special study abroad products, to seize the overseas financial market share.In this paper, Bank of China DF branch abroad financial services as the main research content, combining the current situation and development trend of China’s study abroad financial market at present, from the analysis of marketing environment, competition, customer demand, summed up the Bank of China DF branch in the study abroad financial service marketing problems. Will study abroad financial market segmentation, target market selection is good, finally carried on the market positioning Bank of China DF branch. Finally, put forward7specific aspects of marketing strategy:product strategy, price strategy, channel strategy, promotion strategy, personnel strategy, tangible demonstration strategy, process strategy. At the same time, summarized the study abroad financial services marketing risks and risk prevention measures; improve the construction of information system, real time database updated in a timely manner, the establishment of a customer relationship management (CRM) information system, the implementation of customer management to business based on life cycle to ensure the effective implementation of marketing strategy.In this paper, through the analysis of research and analysis of DF branch of Bank of China abroad financial service products, by way of questionnaire, collecting and collating relevant information, and the use of relevant theories of the marketing strategy, the paper proposes and summarizes the related marketing strategy and implement the opinions and suggestions to the future, Bank of China DF branch in study abroad financial services products play a reference role. At the same time, the other major commercial banks have certain reference meanings in overseas financial markets.