Research On The Development Of Sporting Goods Industry In Guizhou Province Based On "SCP"

In today’s society, the sports industry has become an importantindustry that develops social production, improves physicalfitness of residents, inspires the national spirit, helps toachieve social civilization and promotes the comprehensivedevelopment and overall progress of individuals. And as the mostimportant part of sports industry, sporting goods has become athriving industry and guide of the development of the sportsindustry. Guizhou Province is located in the western mountains ofChina. Its economic development relatively is lagging behind. Topromote sound and rapid development of the sporting goods industryin Guizhou Province, this paper uses documentaries, mathematicalstatistics, research model analysis, expert interviews, logicalinduction, and etc., by collecting relevant statistical data ofsporting goods industry in Guizhou Province, investigatingsporting goods markets in nine cities and regions in Guizhouprovince, combining with modern industrial organization theory"SCP" paradigm model analysis, and through market structure, marketbehavior and market performance, to systematically analyze thesporting goods market of Guizhou Province, discover the ills andproblems sporting goods market exists, and propose solutions orsuggestions, thus to promote comprehensive, coordinated andsustainable development of the sporting goods industry in GuizhouProvince.Total full text is divided into five parts. The first chapterintroduces the research background, purposes and meanings,subjects and methods, as well as features and innovative technologyroadmap. The second chapter analyzes the "SCP" paradigm, theindustrial organizational theory, and sporting goods industry tofind its drawbacks, and further discover its space and value of thisthesis. The third chapter defines the concept and history ofindustrial organization theory "SCP" paradigm. The fourth chapter systematically analyses the market structure, market behavior andmarket performance of the sporting goods market in Guizhou Province.The fifth chapter gives comments and suggestions to sporting goodsmarket in Guizhou Province.