| In recent years, with the rapid development of economy and democracy, subject consciousness has been arisen among the people. Public opinion supervision so called Fourth power has given a closer watch on national power. As the representative of law enforcement agencies, public security organs has become the focus, which brings the building of police image changing from interior affair to socialization. With political supervision, sympathy with the people's livelihood, conformability with public opinion, the political media has done well in propaganda and supervision to promote, spur and improve public affairs. However, for different effects, there is unharmonious phenomenon in supervising and being supervised, which can not be neglected. Therefore, the discussion of how to attach importance on public opinion and building of civil service image, realize the achievements and deficiencies of the above-mentioned relationship summarize the necessity and possibility of mutual mechanism of government and news media and discuss principles and ways of media and civil service image building has become necessary, so as to develop and bring win-win situation. The reason that news media takes hot issue and respects facts and how to improve the former thinking ways should be considered, so that, with overall consciousness and correct guidance, the media will take efficient supervision to the individual and the whole government institutions. Meanwhile, only through giving up former thinking habit, with equal, active and open attitudes toward public supervision, government institutions will boost itself, clear communication channel, improve adjusting ability, enhance self-image, be good at maintain lawful rights and maximize provision of public services, which has an important realistic meaning, so as to overcome the deficiency, and build good interactive mechanism of the government and media. |
