On The Construction Of Police Organization's Image In China

The legal existence and continuous improvement of governmental organization depends on recognize, confidence and support from the public. A lot of countries of the world pay more attention to the government image, and build public relationship of government widely which is in order to shape good government image. Now, as a disciplined service of the government sectors, the police image of our country is not good enough, which makes the deep promotion to the work of our public security suffered negative impact. As a result, we must fully understand the importance and necessity of building the public's confidence to the police, and of building good police image.The essay focuses on the target location of the police image of our country, and the approaches to shape, manage and restore our public security's image which is in term of the police public relations. The author tries to define the goal of our public security's image-building as "authoritative law-executor and servant with appetency" on the basis of analyzing the role and function of the police. We must manage our police image on the principle of being objective and fair. And in terms of public, in the building of our police image, we should hold the relations between public and the police, and the relations between media and the police organization. Besides, we should not neglect that the inner public relations and the crisis public relations are the effective countermeasures to image-building of the police.