| H company, the writer of this article is working for, is a telecommunication equipment manufacturer mainly in R&D, producing, sales of optical fiber and cables, telecommunication cables, optical communication devices and relative products. The market for their main product-optical fiber & cables is in mature phase. The market competition is very fierce, since the profit of this area is decreasing significantly. Therefore the existence of all companies in this area is threatened. In order to exist and develop from fierce competition, H company is taking effort to consolidate its position in optical fiber & cables'market, in the mean time H company is speeding up the development of new business areas. But due to fast speed of action in some areas, the strategy of these areas in whole company have not been clearly defined, it makes it difficult to centralize resources competence, some unknown potential problem is embedded in company continuing development. It is necessary to adjust and re-locate the business development in H company. This article starts with the study of business actuality of H company and its current confronted problems, raises the urgency and necessity of drafting business development strategy within the company. By analyzing company internal & external environment, integrating theory of company strategy, and company competence theory, determine the direction of business development and core business for H company, raise the objective of business development strategy and plan, further investigates the measurements of strategic implementation, expresses some opinions and views about specific operating model, development strategy with individual business block, ensurence on key functions etc in H company. |
