| Anshan East Steel Structure is involved with the business ranging from steel architecture designing, fabricating to installing. It's a family-style firm dealing with the market of the whole country. At present, there are already more than 10,000 firms in the industry, and the renowned construction companies both at home and abroad are very optimistic about china market and the firms from both up and low range of the business are rushing into this field, this causing the profit margin dropping dramatically in steel architecture industry. In such fierce market competition, how should we maintain highly efficiency and effectiveness in our business operation and management?Our company has entered the stage of growing period after 11 years of fast developing, of course showing inevitably the features, shortcomings and management problem s of such period. One should find out setbacks in management from its past experience, the formation of development and its present status, get hold of the major contradictions and work out solutions. The four major issues are proposed. They are marketing tactics, HR management; Financing system and management of head office.Human resource management focuses on the performance evaluation and salary reform of the managerial staff. Marketing management emphasizes on choosing the right person who does the right thing. Structure reform requests the leader to be considerate as well as powerful which means authorization and discentralization. Enterprise culture is also necessary to be built urgently during the reform process. To execute the reform stably and smoothly, we'd pay attention to uniting ideas and focusing the emphasis.The vision of the enterprise is healthy and beautiful and everything should be in order. |
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