Lenovo Group's Acquisition Of Ibm's Global Pc Business, Strategic Positioning And Adjustment Research

The paper involves five parts, i.e. Lenovo's developing history and introducing the background of Lenovo's merging IBM's PC department; Analysis of Lenovo's mergers & acquisitions strategy; Lenovo's strategy orientation and adjustment; Necessary condition and countermeasure of Lenovo's strategy adjustment; Conclusions and suggestions.In chapter 1, the author discusses Lenovo's development history and the background of Lenovo's merging IBM's PC department, which includes four aspects, that is, Lenovo's development stages; general situation of PC industry; situation of IBM's PC business; and process of Lenovo's merging IBM's PC department.In chapter 2, the author conducts analysis of Lenovo's mergers & acquisitions strategy, which includes five aspects including analysis of PC industry structure; Lenovo's industry orientation; IBM's turnaround strategy on the value chain and service-oriented strategy; reluctant mergers & acquisitions; and SWOT analysis of mergers & acquisitions.In chapter 3, the author illustrates in detail the Lenovo's strategy orientation and adjustment, which includes four aspects, namely, specialization strategy; cost advantage strategy; differentiation strategy; brand strategy.In chapter 4, the author discusses necessary condition and countermeasure of Lenovo's strategic adjustment, which includes eight aspects, i.e. Lenovo's framework integration; supply chain integration; product lines integration; market channel integration; comprehension of two enterprise cultures; promoting international management ability of Lenovo's managers; designing effective emergency plans; and strengthening crisis-management ability.At last, the author summarizes the key questions faced with Lenovo and puts forward specific suggestions for Lenovo.