The Strategic Project Studies Of Lenovo Group On The Basis Of The Development Of IT Industry

LENOVO,one of the most representative IT corporation in China mainland, since we join WTO, since the moment of multinational corporations putting their hearts into Chinese markets, faced cruel competition. Now, in China, who are the rivals of LENOVO? Not FOUND or DAWNING , but IBM , HP , SONY , TOSHIBA , SAMSUN , DELL , ACER , BENQ etc. All of these multinational corporations consider that Chinese mainland markets is the most important. They put their global competitively advantage resources to the inland of China nearly without exception. In such a competitive environment, Lenovo unavoidably face the strategy to choose again.This text divides into eight parts altogether, the first part has reviewed Lenovo's development and it's previous strategy; The second part explain purpose this text , especially its far-reaching actual meaning through studying current situation and the reason of its strategy changes ;The third part Study the external environment condition of Lenovo Group on the basis of IT industry whole competitiveness; The fourth part analysis the key competitiveness of Lenovo Group; The fifth part mainly to carry on SWOT analysis about the development potentiality to Lenovo Group; The sixth part is a focal point of this text, in this part we propose the guiding theory and strategic choice of Lenovo, basis on analysis all-sidedly in living environment to Lenovo Group and actual course of myself. The seventh part explains strategy measurements to ensuring in IT industry development of Lenovo Group, and demonstrates the feasibility strategic on technology; The last part is the summary of the full text.Lenovo face a lot of uncertain factors in the future market, and it is not unalterable to associating formulation, the strategy of Lenovo must follow the objective market then to adjust. We just fix the main fundamental key to the development which associates future in this text , and wish that Lenovo would walk well all the way on the road of IT industry's development in the future!...