Distribution Channels In The Logistics Network Optimization And Distributor Selection

Distribution Channel is such a channel by which manufactures transfer their products or services to customers. To enter into the consumption field, satisfy consumer demands, and realize their value, products and services have to undertake the course of exchange as well as the activity of purchase and sale more than once. Distribution channel and supply chain are highly interrelated: the former is the key factor of the latter, without reasonable distribution channels no efficient supply chain or advanced logistics systems can exist. In other words, in the customer-oriented competition environment, the construction of a reasonable distribution network and its management are crucial to improving customer satisfaction and enhancing competitive advantages. The most important parts of the problem are the optimization of distribution network and the selection of distributors, which constitute the main objectives of this thesis. The study of distribution network optimization is given first, and on that basis, the distributor selection at each distribution point is analyzed.The structure of this thesis is as follows:Firstly, this thesis explains the concept of distribution Channel and analyses its function and operational process. From the angle of distribution Channelmanagement, it then puts forward the two research objects-the selection ofdistributors and the optimization of distribution network and they are studied on the strength of system analysis and analytical modeling.Secondly, a systematic research of distribution network optimization is presented. Enterprises need to adjust their logistics network to meet the change of marketing environment. This thesis studies the location and allocation amount of manufacturing factory, distribution center and warehouse, etc. to optimize the logistics system. On the precondition of using distributor in the distribution point, the stochastic programming model for distribution network optimization is presented. This model, with the objective of cost minimization, considers satisfying demands, and the stochastic time restriction at each demand point.Finally, the selection of potential distributors at each distribution point is studied. Through the research, what kinds of distributor we choose and how to choose them can finish functions of distribution, we get relative scientific methods, which provide reliable basis for managers' choice of distributor. This studydetermines the distributors and provides the selection methodology. The thesis analyzes the merits and demerits of different kinds of distributors and establishes the selection criteria system. The decision matrix and the determination of index weight are also presented.Gao Huiying (Management Science & Engineering) Directed by Professor Zhou Xizhao...