Distribution Channels Research, Status And Development Trend

Distribution channel is a kind of valuable capital to the enterprise, but nowadays , Channels of many enterprise have to be the obstruction of it抯 development, must to be changed right now. Because science and technology change quickly , Distribution system must be considered with new way in this innovation age. In follows ,three part are enclosed: Part one(Chapter land 2) is the part of preparedness, point out the importance of the thesis as well as the conception and the relevant theoretical principle. Part two (Chapter3 to Chapter6) is the demonstration analysis and comparison study based on spot and online investigation in typical relevant enterprise such as Saina Co. , Jianlibao Co.,Great wall Co. ,P&G , and the largest three automobile Co.of American . It seeks to the current state and development tendency of manufacturers?distribution channel, Designs the distribution channel system in network society in the foresight . In this process, It analyses the distribution channel of manufacturer on both single and general in systemic way. The discussion and contrast deal with both the enterprise at home and abroad to it抯 practical significance Part three is a conclusion of thesis, gives forth some constructive suggestion to the domestic manufacturer. Based on marketing ideology and case analysis ,we have some novel ideas in the development and innovation of distribution channel.