Data Mining Technology In The Retail Sector In Applied Research

With the rapid progress of information technology, a large amount of historical data has been accumulated in retail enterprise. Ironically, important decisions are often made on the intuition of decision makers, instead of the abundant data source. Hence, how to build Decision Support Systems, which can provide excellent data analysis function, has become more and more important. Dataming, a promising technique, is efficient in data analysis. Thus this paper will illustrate the research on application of dataming techniques in the field of retail business.This paper makes a simple introduce about dataming at first. It mainly probes into the concept of dataminig technology, the knowledge classifications of dataminig and the datamining tools etc. Secondly, it analyses the characteristics of business process and the current application of IT in retail business. Thirdly, it especially discusses the implements of datamining application in retail business. It analyses the application forms of datamining technology in the field of retail business, the steps of implement in retail business and the questions should be noticed when implementing datamining technology. Combining author's present working experience, the paper finally recommends one kind of concrete application of datamining model hi the field of retail business.