Yingkou Port Container Shipping Company Marketing Strategy Research

The base of choosing the subject: In recent years container is the fastest developing kind of goods of the ocean shipment in the world. Container shipment becomes one of the most important means of modern traffic transport because of its efficiency, facility and safety.Aiming at building a international port, Yingkou port looks it upon as a strategic important point to develop container shipment. But at the present it doesn't even have an integral market management strategy. And now I'm charging the market exploring of the container shipment, so I choose the subject.The guiding principle of the technology: obeying the principle of raising questions, analyzing questions and solving questions, first this article finds the superiorities and inferiorities in the Yingkou Port's container shipment through the investigation organized by the company. Then analyzes the question through three aspect which are the management environment, the competitors and the customers of Yingkou port. At last, formulate the market management strategy of the Yingkou. Port's container shipment' transporting including the organization of the goods resource, the regular shipment companies, the infrastructures and the port's service.The results: the Yingkou Port's container shipment is facing a great development chance that never came before. And at the mean time it must give serious thought to the challenge which is brought by the Dalian Port's container shipment, it must strengthen the foreign trade ensuring that the internal trade is in the lead. Only it adheres to the right development strategy can it make up for the inferiorities, can it give full play to its superiorities, can it branch out a sum of container shipment of Dalian Port, can it realize the development aim of port's container freight.The meaning of the study: this article is the application of the market management and the strategic management theory in the development of the container shipment. The meaning of its being is that it will offer the Yingkou Port's container shipment transport the theory leading its direction and make the chances more efficient and in the shortest time build the Yingkou Port into an international goods diverting center which takes the container freight as its main points.