The Development Of Container Of The Container Shipping Company As An Advertising Media Marketing Research

Exploiting and using container as an ad media is a new subject under research, the study of which will cross-links both container transportation field and advertising field. This paper introduces some basic issues concerning container transportation and advertising business, by which the feasibility to use container as an ad media and its market value are well proved, It analyses the advantages and disadvantages of the container media, studies the international ad market and the container ad media market, and points out the great importance of marketing the container as an ad media for the container transportation companies as enterprises. This paper also provides some suitable strategies in marketing the container ad media, and mentions some issues being concerned by the container shipping companies when they are developing their container ad business. With the development of container transportation, the scope of container transportation extends continuously both in width and depth on land, so that people have more chances in accessing containers, which grounds the feasibility to exploit container as a new ad media. Furthermore, as an ad media resource, large amount of market value can be seen. Being an ad media, container also has its advantages and disadvantages, so that enterprises should try all efforts to take the advantages and overcome those disadvantages as much as possible in their marketing activities. Since container is a worldwide transportation vehicle, container is naturally an extensively moving and international advertising media, and this media certainly targets at international advertising market. Concerning the current international ad market, because of many influences like globalization and integration of the world economy, the international ad market is now developing in an unprecedented large scale, which gives extremely good opportunities for the growth and development of container ad business. Meanwhile, container ad business will run in the comparatively complicated 3 international ad environment, but the standardization element and some new trends in the administration of international ad still present much positive impact on the container ad business. In choosing ad subjects and its target customers, the characteristics of the container ad media should fully be taken into account, and some corresponding strategies are also necessary. Studying the structure of the container ad market, it is clear that container constitutes the object, the container owners are the sellers of the container ad media, and the buyers are mainly the global organizations and corporations, Multi-National Corporations and international trading companies. With the analysis of container ad media supply and demand, considering the potential total sales volume, the sales quantity of container ad media has a certain relationship with the marketing efforts paid by enterprises, which indicates the important role of enterprises?marketing efforts for the sales incremental. After analyzing the market environment and customers?demand, enterprises should also study and decide their strategies in container ad marketing activities, including product strategy, price strategy, place strategy and promotion strategy. On the product side, enterprises should pay full attention to the product integral concept; set product portfolio according to the geographical features in the transporta...