Guangzhou Container Terminal LTD

The paper consists of case description and case analysis. In the part of case description, container terminal's professional characteristics, competitive situations of Southern China container transportation market, the inner and outer resources of Guangzhou Container Terminal Co., Ltd and information of major market counter partner are involved.In the part of case analysis, according to some related information in case description, EOT competitive model analysis as well as SWOT analysis of Guangzhou Container Terminal Co., Ltd, make further conclusion on the strength and shortage of GCT in the competitive market. By STP analysis, which is, Segmenting -. targeting and positioning, to define the strategy for terminal development. Base on the understand of foreign trade feeder line transportation market and customer requirement survey, make out the most important characteristics in customer-concerned service. On the basis of this, design foreign trade feeder line adjustment strategy for GCT.