Chengdu Real Estate Industry Innovation And Development Of Countermeasures

Real estate of China, the mailstay of national economy, has attained amazing progress since the twenty-year reforms and opening. As it is prosperous ,the real estate unavoidably goes into a mere repetition similar to other industries, due to the lack of innovation. As matters stand, the whole national real estate, including Chengdu, has insufficient creativity consciousness and practice during its development.At present, there is an obvious wide gap between home and overseas, coastal reg ions and the inland in the real estate developing levels. Even though, real estate in Chengdu has been developing step by step in recent twenty years, innovatory thoughts are still hard to see in the whole vocation. Halting buildings, duplicate design, occupation of capital and resources, and other problems like those, all give out that real estate in Chengdu is extremely lacking cognition of the innovation, which is also the reason for the current laggard situation of Chengdu real estate. The macroscopical background, China's entering to WTO and West-developing policy, require Chengdu's real estate to make a further creative research, to elevate general level of Chengdu real estate development. Delightfully, the elite companies of Chengdu have realized their innovation and gone through the examination of the market. Chengdu Zhixin Industrial Limited Company and Vanke Real Estate Company Chengdu are pioneers.Not only Zhixin Lido Garden's beautiful environment, Zhixin Hibiscus Historical Town's cultural meaning, but also Vanke City Garden are specific presentation of their innovatory thoughts. Their advanced developing modes bring whole Chengdu real estate circle to make attempt on different stages.Construction of the essay:Introduction:If briefly introduces the background for topic choosing, researching method and procedure, and other relative contents.The first chapter indicates the necessity of innovation in Chengdu real estate development. This chapter is divided into three sections, the first one shows the objective requirement for innovatory thoughts because of the laggard current situation; the second section points out low level development must be pushed ahead with innovation; and the last is WTO's requirement. The sections prompt colleagues in the circle to cognize that less innovation is the reason for the current inclement situation.The second chapter makes out the strategy for innovation in five aspects. The third section is innovation for developing thoughts; the fourth section presents intensive operation which is a better way to sufficiently use resource during the construction; the fifth points out the marketing as a sources of innovation, and how to actively efficiently meet the requirements of continuous innovation and mode; the sixth introduces innovation of production, and give outs quality is the most important point; the last section stresses on community service, it is the most mature way to do after-sales service.The author believes it is helpful to pointing out the problems and give strategies to the innovation of Chinese real estate developing. As one of the practitioners in real estate, the author clearly knows the significance of innovation in real estate development.