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Centre Dalian Hotel

Posted on:2002-11-25Degree:MasterType:Thesis
Country:ChinaCandidate:Y LiuFull Text:PDF
GTID:2206360065955565Subject:Management Science and Engineering
Abstract/Summary:
As a "china excellent tourism city ",Dalian's developing target is to become the most attractivest leisure and vacation tourism central city .Tourist service industry play more and more important role in the economic development not only at dalian but over the country .Acted as an reception and profit center, hotel play roles on many fields, such as economic,diplomat,cultural etc. Whether a hotel has a successful running lies in if the manager has a market conception adapt to market competition .Actions guided by correct conception can lead company to success.By contrasting the variable business situation happened at Dalian Central Hotel. We can see that the requirement and supply environment has changed. Before, company laid emphasis on selling now, the market is belong to buyers and companies have to be selected by customers. Who will win more customer only if he think more and satisfy more for customer's demands. That is to say , hotel can not stand steadily if it still think the profit first, however, corporation will have the solid foundation and bright developing forecast if paying more attention to customer's satisfaction.Customers in the market are becoming more and more individual . The market conception is also becoming deep and large .For continual development, customer and social content, we need to try all our best to do.
Keywords/Search Tags:tourism, hotel, market conception
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