Power Marketing Model In The Process Of Electricity Market

This paper is focus on the application of the power marketing theory in Hunan electric power market, which is based on the research of formation and development of power market in US, UK, Australia, Argentina and North Europe. The formation of the power market is the direct result of the development of power industry technology, the power marketing is the fundamental to the power market. The power marketing theories are expounded in this paper. After demand forecast and trend analysis of the present power marketing status in Hunan province, a series of modes such as separating transmission and distribution, separate distribution and power sale, management, target marking combination are established, it suggests Hunan power marketing strategies, and plays an instructional role to promote the accomplishment of tasks of "development, reform, management, benefit", to facilitate the realization of targets of "To establish the first-class power enterprise in China, and strive to be the first-class enterprise in the provincial industries.