The Marketing Strategy Study Of Inner Mongolia Electric Power Corporation

By the analysis of marketing status of Inner Mongolia electric power corporation and the actuality electro-market in inner Mongolia, this dissertation applies the method of gray system to forecast the electro-prospect in this region, and confirms target market by gray relationship degree. On the basis of electric power marketing basic theory and actual instance of inner Mongolia electric power corporation, The thesis brings forward integer marketing blue print focus on customer satisfaction, by the basis of characteristic of every target market confirms product, price, service and promotion strategy, by the analysis of macro position, opportunity, advantage and challenge in the process of inner Mongolia electric power corporation transmission electric power from west to east, explores methods,strategy and approach carry through electric power marketing, in order to provide basis of actual marketing management decision-making in Inner Mongolia electric power corporation.Zhao Jing (Technique economy and management)Directed by prof. Wang Ting...