Changes In The Industry In The Network Economy, Development Research

Network economics has greatly changed the way of people抯 conununication., which created new area for individual and enterprise抯 activities. The mode of enterprise, the style of enterprise抯 organization and management, and the style of operation also have been changed. It has become the most important thing for enterprise抯 competition and development that how to fit the network economics. Facing the fast development economics, the paper tries to make a general research about the industry抯 development and changes under the situation of the network economics, which also include the marine industry抯 development and changes. The main point of the paper includes: 1. The influence of the network economics on enterprise抯 competition style. Network economics (NE) will change the enterprise抯 competition environment and competence. During the time of NE, the development speed will be the focus of enterprise competence, for faster enterprise responses, the more market shares will be taken. 2. The influence of the NE on the mode of enterprise management. Through the network, the decision-makers could link with the workers, and make management directly. Therefore, the traditional information media will be weaked. 3. The influence of the NE on the enterprise抯 technical innovation. Computer network plays a key role in enterprise抯 development. It promotes the exchange, development and progress of scientific thinks. It is the necessary for the success of an enterprise to have new technology and to be able to communicate information needed. Today computer and Internet have been the guarantee of enterprise抯 speeding up the technical progress, while scientific and technical progress will more influence the growth of enterprise抯 economic profits. 4. The influence of the NE on the enterprise抯 marketing and operating management. In the NE, network will take the place of traditional wholesale and retail style. People will purchase through web, which traditional salesman will lose their jobs. Advertising activities will also change in line with the new media. Series marketing activities such as market research integrate and distribution of products will change because of the e-commerce. Now more and more enterprises begin to use new compound method (network plus traditional marketing) to make management, which improve the efficiency, cut the marketing cost, and make the marketing budget easily and correctly.